Pay Per Click (PPC) advertising refers to the listings you see along the top and right hand side of the pages on the search engines. They provide a way of getting your website to the top of the search results for a desired keywords or key phrases with paid promotion. It’s an incredibly useful promotional tool when used correctly. At the Marketing Cloud we link your PPC with your site analytics to measure and maximise every pound spent via online advertising.
Online competition is growing both rapidly and aggressively. The competition is so fierce that no matter how good your services and products may be, if your company website is not visible in the top industry relevant searches, then you’ll never be able to attract business and boost sales.
Ever since Google launched its Product Search feature in 2007, businesses are exploring new ways to optimise Google products feed. It has become one of the most important search engine marketing strategies for several online retailers, across the globe.
Social media has now become an integral part of almost all large and small businesses across the globe. It is one of the most popular and cost-efficient ways to reach out and interact with customers and clients on a personal basis, promote your business, generate leads, market your products and services and boost your online revenue.
Whether you’re creating your next SEO marketing plan or PPC ad campaign, the common goal between the two strategies is to drive targeted traffic to a particular web page where they can be converted into sales and for this reason landing pages are considered to be the most crucial parts of online marketing.
Link building, also known as link popularity, is an important SEO strategy. If executed the right way and in compliance with Google algorithms like Panda and Penguin, this strategy can help you increase organic search engine visibility and drive a huge volume of targeted traffic to your website. In the fastest time possible.