Articles

Authentically Connecting with Clients

Every year, many business owners strive to increase profits, expand their business, and improve customer relations, but often miss the mark. One of the best ways to improve your business's ratings and lead conversions, as well as turn leads into recurring sales, is to establish an authentic connection by building a rapport with your clients and customers, thus creating a “personal brand.” A successful business...

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Snapchat Geofilter Maker

Marketing your business can take a lot of time, work, and money, but it is a necessary process for any business owner. For many SMBs, finding ways to market their brand to the public while also staying within the budget is an everyday challenge. However, social media provides business owners a low-cost marketing option that is both easily managed and highly effective. Snapchat is no...

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B2B Sales and Marketing

The term “B2B sales” often circulates through the world of business and marketing, though your standard businessperson may not really understand exactly what it means. The world of B2B sales is a booming industry that is constantly updating its marketing trends. This one-stop-shop guide will tell you everything you need to know about B2B sales and how to be successful in your B2B marketing efforts. What...

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Brand Building Techniques

If you are serious about a successful brand identity, your branding, and your business, you want your customers to be as involved as possible. Creating an environment that allows customers to engage with your company will help you succeed in your business efforts in a number of ways. Customer engagement is loosely defined as an indication of the feelings of your consumers toward your brand...

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conference room business ideas

They say you can't achieve greatness by following in someone else's footsteps — which is true. If you're aiming to be the next Steve Jobs, you'll never reach his level of accomplishment. At best, you'll attain moderate success while living in his shadow. While a business owner shouldn't copy someone or aspire to be just like them, you can still be inspired by them — as...

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online shopping ecommerce

Retail stores are on the way out or, at the very least, they're diminishing in quantity. This is primarily because the electronic commerce industry, or e-commerce as it is more commonly know, has skyrocketed. More and more people are turning to online stores, or e-commerce stores, over high street stores. Why wouldn't they when, instead of spending two hours grocery shopping, you can just order them...

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